UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 4
April-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1904310


Registration ID:
204310

Page Number

71-77

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Title

RESEARCH INSIGHTS IN M-COMMERCE ADOPTION

Abstract

Tremendous growth in the sales of mobile phones and outburst in number of Mobile phone users have paved the way for new business opportunities. Few decades back E-commerce had created sensation by starting new trend of online businesses, now it’s an era of Mobile phone services. New mobile technologies have sprouted new business model known as Mobile Commerce. Mobile commerce can be seen as an extended version of e-commerce. Many research studies have been done so far to understand the mobile commerce users’ adoption readiness, intention to use, factors affecting adoption and many more. This paper is an attempt to give research insights in the mobile commerce adoption behaviour.

Key Words

Mobile Commerce, TAM, TPB, Perceived Ease of Use, Perceived Usefulness

Cite This Article

"RESEARCH INSIGHTS IN M-COMMERCE ADOPTION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.71-77, April-2019, Available :http://www.jetir.org/papers/JETIR1904310.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"RESEARCH INSIGHTS IN M-COMMERCE ADOPTION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp71-77, April-2019, Available at : http://www.jetir.org/papers/JETIR1904310.pdf

Publication Details

Published Paper ID: JETIR1904310
Registration ID: 204310
Published In: Volume 6 | Issue 4 | Year April-2019
DOI (Digital Object Identifier):
Page No: 71-77
Country: Raipur, CHHATTISGARH, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1904310
Published Paper PDF: https://www.jetir.org/papers/JETIR1904310

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