• M. Siva

Puducherry, a seaside town; widely remains with its French influence in culture, architecture, food and the people. Amidst a wide variety of delicacies of the amiable town, the paper seeks to identify the role of French Cuisine and French Café’s as a viable element of promoting tourism at the destination. Content analysis is used on selected French Cuisine promotional materials such as brochures and official web information sources to extract relevant data. Results show that, food, is a an integral part of image representation and cultural experiences of the destination. Marketing trends adopted by DMO’s, hotels, restaurants, cafés and other tourism sectors help tourists to anticipate, create desires and curiosity in the type of food experience that they can find in visiting Puducherry. The findings of this study can provide useful information for destination marketers in effective marketing of the destination by linking French Cuisine and tourism promotion.

Keywords: Culture, delicacies, marketing trends and tourism promotion.

"The French Cuisine and Café’s as a viable market segment of promoting tourism in Puducherry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.251-259, April-2019, Available :http://www.jetir.org/papers/JETIR1904337.pdf

"The French Cuisine and Café’s as a viable market segment of promoting tourism in Puducherry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp251-259, April-2019, Available at : http://www.jetir.org/papers/JETIR1904337.pdf