• Sagar Onkarrao Manjare

Environmental problem is a burning issue today as almost every nation’s government and people become more concerned has initiated to be more conscious regarding these issues. This insists to a drift of green marketing employed by the businesses as solitary strategies in order to grow return and shield the environment as it has shaped revolution in the market. This paper will be discussing the green marketing and its sustainability as well as the mechanism and extended marketing mix of green marketing. Along with, the green consumer and branding will be studied in downstream of this paper as this will draw more customers. Conclusively, businesses will be propertied once green marketing strategy is practical.

Environmental benefit, socially responsible products, green marketing, marketing mix

"TO INVESTIGATE BUSINESS CHALLENGES TO GREEN MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.47-51, April-2019, Available :http://www.jetir.org/papers/JETIR1904408.pdf

"TO INVESTIGATE BUSINESS CHALLENGES TO GREEN MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp47-51, April-2019, Available at : http://www.jetir.org/papers/JETIR1904408.pdf