UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 4
April-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1904409


Registration ID:
204368

Page Number

52-75

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Title

A COMPENDIOUS REVIEW ON FACTORS AFFECTING CONSUMER’S BEHAVIOR TOWARDS ELECTRONIC PAYMENT SYSTEM

Abstract

ABSTRACT Purpose-In this article an attempt has been made to identify prevailing motives, factors affecting customer’s attitude, behavior intention and actual use behavior towards Electronic Payment System (EP system). Thus, reviews are synthesized to develop the conceptual framework of the main predictors of consumer’s behavior towards EP system. Design/methodology/approach-Empirical articles published in academic journals from 2003 to 2018 on EPS were thoroughly reviewed. Findings-Results showed that the performance expectancy, effort expectancy, social influence, facilitating conditions, perceived usefulness, perceived ease of use and trust are major drivers whereas perceived security and risk are major barrier towards consumer behavior towards EP system. Originality/value- This is one of the few studies which attempts to perform gap analysis of empirical articles on factors affecting the adoption of EP system and gives a theoretical framework for future studies based on the research gaps. Keywords: Electronic Payment System; Behavior Intention; Motives; Predictors; Barriers.

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"A COMPENDIOUS REVIEW ON FACTORS AFFECTING CONSUMER’S BEHAVIOR TOWARDS ELECTRONIC PAYMENT SYSTEM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.52-75, April-2019, Available :http://www.jetir.org/papers/JETIR1904409.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A COMPENDIOUS REVIEW ON FACTORS AFFECTING CONSUMER’S BEHAVIOR TOWARDS ELECTRONIC PAYMENT SYSTEM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp52-75, April-2019, Available at : http://www.jetir.org/papers/JETIR1904409.pdf

Publication Details

Published Paper ID: JETIR1904409
Registration ID: 204368
Published In: Volume 6 | Issue 4 | Year April-2019
DOI (Digital Object Identifier):
Page No: 52-75
Country: NORTH WEST, DELHI/NEW DELHI, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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