• Bharat Bhati

Globally people are becoming more aware of environmental problems and safety. Many consumers now express concern about environmental deterioration. With regards to this consumers are taking responsibility and doing the right things for their environment but compared to consumers of developed countries, the Indian consumer has much less awareness of issues like global warming, deforestation, Ozone depletion, climate, etc. ‘Going green’ may be a solution for such environmental problems. But it can be possible by awareness in every person in the country. This paper focuses on the relationship between demographic variables and awareness regarding Eco-friendly products. In order to study the research motives, both type of data e.i. secondary and primary data have been gathered and analyzed. The primary data of 522 respondents of Madhya Pradesh was collected through a self-administered questionnaire. For analyzing the primary data statistical tools like Means, standard deviation, and ANOVA are used. This study advocates that the awareness level regarding green products are significantly related to demographic variables. It also specifies that age, qualification, and income of the individuals are related to the awareness about green products, whereas gender and marital status of individuals are not. This study suggests that education can play an important role in spreading awareness regarding green products and every individual, company, and the government should adopt a ‘going green’ approach. Keywords – Green product, Green Marketing, Going green

Green product, Green Marketing, Going green

"The link between demographic variables and awareness regarding Eco-friendly products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.129-134, April-2019, Available :http://www.jetir.org/papers/JETIR1904419.pdf

"The link between demographic variables and awareness regarding Eco-friendly products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp129-134, April-2019, Available at : http://www.jetir.org/papers/JETIR1904419.pdf