• PREETI KHADWAL

''Consumer is the king/queen of market''. In Present Marketing Scenario, the Study of Consumer Behavior has become essential. Consumers are the kings of markets. Without consumers no business organization can run. All the activities of the business concerns end with consumers and consumer satisfaction. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Consumer buying behaviour has become an integral part of strategic market planning. As all the activities of selling and marketing done by marketers according to the consumer taste and preferences. Earlier all the efforts are done by the marketers only with the motive to increase the sale of company. but now scenario has been changed from the sale towards the consumer satisfaction by providing after sale services and other facilities which are done to increase the satisfaction among the consumers. To study the behavior of consumer is very basic need of the marketers because consumer behavior is not static it is dynamic as consumer tastes, preferences ,incomes, habits, expectations all are changed from time to time. And if market man wants to exist and maximizing its profits then it should have to be study about different consumer behavior.

Consumer buying behaviour, brand, packaging, customer satisfaction,Product line, promotion

"CONSUMER BEHAVIOUR: EFFECT OF BRANDING AND PACKAGING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.32-36, April-2019, Available :http://www.jetir.org/papers/JETIR1904505.pdf

"CONSUMER BEHAVIOUR: EFFECT OF BRANDING AND PACKAGING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp32-36, April-2019, Available at : http://www.jetir.org/papers/JETIR1904505.pdf