• Jaskiran Kaur

Abstract The present study entitled “internal marketing and service quality in colleges in Haryana” was conducted in the colleges of Haryana state of India with the objectives of studying perceptions of faculty towards internal marketing, perceptions of students towards service quality and to find out the relationship between internal marketing and service quality in colleges. The study found that internal marketing practices as well as service quality provided in colleges were significantly better in aided and unaided colleges as compared to that in government colleges. It was affirmed by the significantly higher agreement on 9 of the 11 significant statements related to the internal marketing among faculty of aided and unaided colleges as compared to that among faculty of government colleges. Similarly, the significantly higher agreement was found on 8 out of 12 statements related to service quality among students of aided and unaided colleges as compared to that among students of government colleges. There was positive relationship between internal marketing and service quality in colleges. To make the education service-oriented, and not profit-oriented, government educational institutions should be strengthened in terms of internal marketing and service quality.

Aided Colleges,Preception of students, Service Quality ,Internal marketing Quality education

"To study the preception of students towards service quality provided to them in aided Colleges of Haryana ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.142-148, April-2019, Available :http://www.jetir.org/papers/JETIR1904521.pdf

"To study the preception of students towards service quality provided to them in aided Colleges of Haryana ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp142-148, April-2019, Available at : http://www.jetir.org/papers/JETIR1904521.pdf