• Krishnaraj B.M

For marketing to be successful, it requires guarantee that the trade is done with the best quality of coffee. Quality maintenance is the main goal for the growers. Marketing is directly linked to the extent of amount spent on advertising. The demand of the coffee has to be increased. It is very competitive with a low margin, but the expectation of coffee is of high quality. There are instances of malpractices during the quality checking which spoils the overall system. These malpractices are discovered at the end where nothing can be done and the quality has to be minimal. There is a huge loss during the transport and as well as during the sample testing. The strategy gives the growers an option for specialty coffee and improves their production profit. But it is seen that in spite of these efforts the growers are denied of better prices for their produce and they face a loss in that. They also have the fear of the price fluctuation that makes them think twice before investing. They feel that the profit for the farmers is low as they are spending heavily on labors.

Coffee marketing, Coffee Board Chettalli, Marketing process, Arabica and Robusta, Kodagu Coffee.

"An Analytical Study on Marketing of Coffee Produce with Special Reference to Kodagu district. Karnataka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.270-277, April-2019, Available :http://www.jetir.org/papers/JETIR1904540.pdf

"An Analytical Study on Marketing of Coffee Produce with Special Reference to Kodagu district. Karnataka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp270-277, April-2019, Available at : http://www.jetir.org/papers/JETIR1904540.pdf