• Mr. Vikrant Vilas Nangare
• Mrs. Swati V. Gulve

Search Engine is one of the aspects of marketing software used to search data such as a database for specific information and it is a retrieval system designed to help to get stored information in the computer System. The search engine indicates to search enterprise documents as opposed to general web search. The main component of search engine is the list of the results that are returned from its response to a keyword query. Generally, the web search engine works with sending the spider to get as many documents as it can. Search engine marketing is a practice of marketing where businesses are using paid traffic of advertisements that look as search engine results pages. Search Engine Marketing contains the steps taken to increase the applicable traffic to the website, and through greater rankings on search engines. The main objective of Search Engine Marketing (SEM) is to increase compatibility in search engines by accomplishing higher rankings in the search engine results pages or top positions for ad placements. This paper will describe the search engine and the concept of search engine marketing.

Search Engine, SEM, Website.

"A STUDY OF SEARCH ENGINE AND SEARCH ENGINE MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.19-25, April-2019, Available :http://www.jetir.org/papers/JETIR1904604.pdf

"A STUDY OF SEARCH ENGINE AND SEARCH ENGINE MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp19-25, April-2019, Available at : http://www.jetir.org/papers/JETIR1904604.pdf