• Rinu Mathew
• Abin Jose
• Reshmi Tom

The emergence of corporate social responsibility(CSR) has opened up for businesses to pursue. It is a give and take policy where the organizations utilize the society for making profits and in return they spend part of their profit for the benefit of the society. Brands have now used CSR as a means to connect more customers and to create a positive image towards the brand. In fact, these organizations are spending their advertisement budgets to create awareness among the consumers on their CSR initiatives. Moreover, organizations have also realized CSR as a tool to attract investors and build overall worth. The purpose of this study is to review different literatures that studied the impact of CSR on brand equity.

CSR, Brand, Brand equity, Ethics, Positive CSR, Consumers, stake holders, Investors.

" EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON FMCG (FAST MOVING CONSUMER GOODS) COMPANIES ON THEIR BRAND IMAGE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.38-43, April-2019, Available :http://www.jetir.org/papers/JETIR1904608.pdf

" EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON FMCG (FAST MOVING CONSUMER GOODS) COMPANIES ON THEIR BRAND IMAGE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp38-43, April-2019, Available at : http://www.jetir.org/papers/JETIR1904608.pdf