• NAMRATA SINGH
• DR. JAVED ALAM

The prevalent employ of mobile commerce is rejection longer a narrative. The future is for mobile technology and mobile commerce. These emerging technologies are getting wide acceptance throughout the world. Mobile commerce receiving quick reputation as it permits the autonomy of group and easiness of admission nearly from wherever. Usability of the mobile application has improved significantly in the long-ago only some being enabling the users to carry out more jobs in the mobile context. Development so as to have been whole in the field in the mobile technologies has caused developing an extensive variety of application that could be utilizes by the users which are incredibly lively and portable. But, at times the developers of the mobile applications are neglecting the fact the modern users are very dynamic and they like to interact while they are on the move with the devices. That’s why a lot of issues arise during the developing for portable and small devices like – high power consumption rates, small screen size, limited input modalities, limited connectivity etc. The effectiveness of mobile applications is endangered by incomplete contribution/productivity capability and wide-ranging right of entry condition.

Keywords- Mobile application, m-commerce, e-commerce, mobile usability.

"Effectiveness Principles of Mobile Commerce Application", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.130-138, April-2019, Available :http://www.jetir.org/papers/JETIR1904627.pdf

"Effectiveness Principles of Mobile Commerce Application", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp130-138, April-2019, Available at : http://www.jetir.org/papers/JETIR1904627.pdf