• Dr. Muktak Vyas
• Mr. Ashwani Panesar

The prescribing behavior of doctors is largely influenced by the various stimuli used by pharmaceutical industry. Medical representatives have an essential role in promotion of any medicines into the medical industry. However, misconceptions and negative perceptions about doctor’s drug prescription among them could be a barrier in getting the cheap and effective medicines to public. This study has been done to investigate interaction of medical representatives (MR) and its influence on the prescribing habits of physician’s. Therefore, the aim of this study was to look at their knowledge, perceptions and views about doctor’s drug prescription.

Prescription behavior, perception, medical representatives, Punjab, pharmaceutical industry.

"A Study on Perception and Belief of Medical Sales Representatives towards Physician’s Prescription behavior in Punjab", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.139-146, April-2019, Available :http://www.jetir.org/papers/JETIR1904628.pdf

"A Study on Perception and Belief of Medical Sales Representatives towards Physician’s Prescription behavior in Punjab", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp139-146, April-2019, Available at : http://www.jetir.org/papers/JETIR1904628.pdf