• Rajnil Sharma

Business environment has encountered enormous changes because of continuous rise in global market. It is imperative in this reference of cut throat competition in business brought by globalization only those industries can survive who own potency to face the stiff competition. The important question in this reference is how to develop competitive strength among industries to face competition? The answer to this question is Total Quality Management (TQM). TQM has received global attention and is being embraced in many industries. TQM frames a strategy which focuses on quality and continuous improvement. This paper aims to study the concept, need, acceptability of Total Quality Management practices and explore the application of TQM in various industries.

Total Quality Management, Needs, Application of TQM.

"TOTAL QUALITY MANAGEMENT Concept, Need and Acceptability in Industries", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.307-312, April-2019, Available :http://www.jetir.org/papers/JETIR1904656.pdf

"TOTAL QUALITY MANAGEMENT Concept, Need and Acceptability in Industries", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp307-312, April-2019, Available at : http://www.jetir.org/papers/JETIR1904656.pdf