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April-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1904722
Registration ID:
200082
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Title
A STUDY ON THE EFFECTS OF LOWER PRICE ON THE PERCEPTION OF BRAND QUALITY TO GENERATION Y: A SELECTION TASK PERSPECTIVE
Authors
Abstract
This study investigates the impact of lower price products and its perceived brand quality, which has been demonstrated in the selection task of brand choice context. The effects of lower price on perceived quality are assessed via generation Y. This paper aims at analyzing the influence of the lower price perceptions of brand quality on buying behavior of generation Y and specifically on brand choice behavior
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"A STUDY ON THE EFFECTS OF LOWER PRICE ON THE PERCEPTION OF BRAND QUALITY TO GENERATION Y: A SELECTION TASK PERSPECTIVE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.106-111, April-2019, Available :http://www.jetir.org/papers/JETIR1904722.pdf
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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"A STUDY ON THE EFFECTS OF LOWER PRICE ON THE PERCEPTION OF BRAND QUALITY TO GENERATION Y: A SELECTION TASK PERSPECTIVE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp106-111, April-2019, Available at : http://www.jetir.org/papers/JETIR1904722.pdf
Publication Details
Published Paper ID: JETIR1904722
Registration ID: 200082
Published In: Volume 6 | Issue 4 | Year April-2019
Page No: 106-111
Country: coimbatore, Tamil Nadu, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1904722
Published Paper PDF: https://www.jetir.org/papers/JETIR1904722
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