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April-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1904738
Registration ID:
203656
Page Number
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Title
CONSUMER BEHAVIOR TOWARDS ORGANIC FOOD PRODUCTS IN BANGALORE CITY
Authors
Abstract
This paper intends to research the factors that people of India consider very important for purchasing organic food products. Information was collected in Bangalore City at various Organic food stores located across city. The outcome of this study helped in identifying Indian customers' buying behavior towards organic food product and the factors affecting it were also studied. Factors like Organic product related, Certification & other regulatory factors, and their attitude (variety seeking and self-indulgence) influenced the buying behavior of customers.
Key Words
Consumer, Behavior, Organic food, Bangalore.
Cite This Article
"CONSUMER BEHAVIOR TOWARDS ORGANIC FOOD PRODUCTS IN BANGALORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.201-207, April-2019, Available :http://www.jetir.org/papers/JETIR1904738.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"CONSUMER BEHAVIOR TOWARDS ORGANIC FOOD PRODUCTS IN BANGALORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp201-207, April-2019, Available at : http://www.jetir.org/papers/JETIR1904738.pdf
Publication Details
Published Paper ID: JETIR1904738
Registration ID: 203656
Published In: Volume 6 | Issue 4 | Year April-2019
Page No: 201-207
Country: MYSORE, Karnataka, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1904738
Published Paper PDF: https://www.jetir.org/papers/JETIR1904738
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