• Dr. Sachin Hanmant Lad

Tourism is very much part of the globalization process. It is genuinely a powerful and a unique force for change in the community (McLeod. D, 2006). Tourism is now considered as one of the leading & booming industry of Goa economy. Goa is popularly known for Sun, sand, and Sea but also a great repository of varied cultural forms. Travel motivation is a key component in tourism & it stimulates potential tourists to visit a certain destination. A thorough analysis of these motivations will help any destination marketers to gain maximum benefits from their marketing budgets. This study has adopted a model based on push and pulls travel motives and it attempts to recognize motive factors of tourists to visit Goa. 122 questionnaires were completed among specific group of tourists to Goa at different points on the region. The results demonstrates that “Rest & relax ” are most compelling push motive followed by “Feel the nature & environment”, “Meet local people & share knowledge”, “get new experience” and “Have the joy & fun”. The key pull based motives were found to be “Exotic atmosphere” followed by “Flora & fauna”, Landscape & scenery”, and “local hospitality”.

Travel Motivation; Push factors, Pull factors; Destination marketing

"a study of Push and Pull travel motives of Tourist to visit Goa", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.308-312, April-2019, Available :http://www.jetir.org/papers/JETIR1904756.pdf

"a study of Push and Pull travel motives of Tourist to visit Goa", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp308-312, April-2019, Available at : http://www.jetir.org/papers/JETIR1904756.pdf