• N.A.ANCY SIMI
• DR.D.ELANGOVAN

Online shopping or online retailing is the new and emerging modality of shopping/buying products from the suppliers directly using the web based portal that is accessible over the internet, and employs the utilization of a web browser. This electronic commerce has various alternative names with which it is referred to: “e-shop, virtual store, e-store, Internet shop, online store, web-shop and web-store”. Youth, especially students contribute to a vast proportion of the population in our country. Combining the two factors, the buying power of students and the new modality of shopping, we want to explore as to what are the factors that strike a chord with the students and influence their buying behaviour. What parameters must be fine-tuned in order for the companies develop a positive outlook towards the firms, with the student population comprising of a huge proportion of their buyers. The objective is to study the association between awareness, attitude and satisfaction in online shopping. The study proposes to ascertain the attitudes and the levels of satisfaction of college student customers towards the new and emerging shopping modality, the online shopping. Palakkad was selected by the purpose of this study by the researcher. The study is a primary study and is solely dependent on the primary data collected for study purpose. Using the convenience sampling technique, the researcher collected the responses or primary data from about 190 respondents in the study area, for the purpose of this study. The population for the study is deciding considering five colleges involved in teaching courses related only to arts and science subjects. The student consumers were asked to fill the questionnaire and the information they provided were the data that was consolidated for further analysis, and the applied statistical tools are Descriptive statistics, Weighted Average, Garrett ranking method and Regression Analysis. Results shows coefficients from the explanatory variables (Awareness and attitude) are partially significant represents positive direction signifies, awareness and satisfaction of shopping online are positive insignificant and attitude and satisfaction is having positive significant relationship with satisfaction to support and reject the null hypothesis (H01a and H01b) respectively. Online shopping concept led to the possibilities of fraud and privacy conflicts. Through privacy and security policies, website designers are doing their best to put an end to this unethical practice. By doing so, society will continue to depend upon online shopping, which will allow it to remain a tremendous success in the future.

electronic commerce,virtual store, e-store,buying behaviour

"STUDENT CONSUMERS (ARTS AND SCIENCE COLLEGE) ATTITUDE AND SATISFACTION TOWARDS ONLINE SHOPPING IN PALAKKAD", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.6-12, April-2019, Available :http://www.jetir.org/papers/JETIR1904902.pdf

"STUDENT CONSUMERS (ARTS AND SCIENCE COLLEGE) ATTITUDE AND SATISFACTION TOWARDS ONLINE SHOPPING IN PALAKKAD", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp6-12, April-2019, Available at : http://www.jetir.org/papers/JETIR1904902.pdf