• Dr. Latha Krishnan

This study examines the constructs of Entrepreneurial Attitude Orientation versus Entrepreneurial financial success, their impact on small business performance. Attitude is presented as a better approach to the depiction of entrepreneurs than either on personality uniqueness or demographics. The development and validation of the Entrepreneurial Attitude Orientation (EAO) scale and EAO subscales (achievement, personal control, innovation, self-esteem); and influence on entrepreneurial success has been examined. A sample size of 250 SME owners from selected districts of Karnataka was used in structural equation modeling (SEM) testing of the measurement and structural hypotheses. The measurement confirmatory factor analyses models of the constructs revealed that EAO and Entrepreneurial success are unique constructs. Then a structural model predicting performance was tested. Finally, it established that the structural paths connecting EAO and entrepreneurial success significantly predicts performance.

Entrepreneurial Attitude orientation, Entrepreneurial Success, Achievement, Innovation in business

"ENTREPRENEURIAL ATTITUDE ORIENTATION VERSUS ENTREPRENEURIAL SUCCESS AMONG ENTREPRENEURS IN SMALL AND MEDIUM ENTERPRISE (SME)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.243-255, April-2019, Available :http://www.jetir.org/papers/JETIR1904937.pdf

"ENTREPRENEURIAL ATTITUDE ORIENTATION VERSUS ENTREPRENEURIAL SUCCESS AMONG ENTREPRENEURS IN SMALL AND MEDIUM ENTERPRISE (SME)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp243-255, April-2019, Available at : http://www.jetir.org/papers/JETIR1904937.pdf