• Vijay Singh Rathore
• Dr. Neha Mathur
• Dr. Kaustubh Jain

Public relation has become one of the most important aspect of any business today and when it comes to health services, the role of public relation becomes more crucial as these services are related to life, death and recovery of people. The aim of this study is to understand the role of PR communication in the health care industry taking Bhopal as the study area. The main objective is to find out the relationship between effective PR communication and satisfaction of the patient. A sample of 15 respondents from 10 multi-specialty hospitals of Bhopal is selected on the basis of judgment and interviews were conducted using structured questionnaire. A significant positive relationship was found between effective PR communication and satisfaction of the patients. It is suggested to the hospitals to maintain the quality of medical services. Proper training for the staff should be given to build the positive attitude, polite behaviour and helpful nature as these are the desired qualities by the patients. Satisfied customer (patient) will come back in future whenever they need medical services and thus building brand loyal customers. PR should portray these aspects of hospitals to build the reputation and brand image in the market.

Public relations, healthcare, PR communications, hospitals, Behaviour, Attitude

"Role of Public Relation in Health Care Industry of Bhopal", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.519-524, April-2019, Available :http://www.jetir.org/papers/JETIR1904978.pdf

"Role of Public Relation in Health Care Industry of Bhopal", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp519-524, April-2019, Available at : http://www.jetir.org/papers/JETIR1904978.pdf