• Manoj Kumar
• Dr.Yasir Arafat Elahi

Investments are primarily financial vehicles meant mainly for wealth building. An investment provides us proper opportunity to put our money in a fund which provides capital appreciation for the investor. Cash cannot provide us any opportunity to increase its value. Under inflationary conditions, it is always wise to invest money in such a way that it acquires appreciation otherwise the investor will not be interested in investing money. The specific objective of this research effort is to find out individual investors’ preference towards investment in mutual fund and equity shares in the presence of various investment alternatives. The relevant population for this study is, individual investors at Lucknow, Agra, Varanasi and Allahabad in Uttar Pradesh. A sample of 400 individual investors, with different backgrounds, is taken to obtain the required data. This paper also cover to find the preferred mode of investment for mutual fund investors, the awareness level about SEBI as regulatory body for securities market, most attracting features of equity shares, and sensitivity of individual investors towards sensex movement.

SEBI, Equity, SENSEX, Capital appreciation, Sensitivity.

"Empirical Analysis Of Investors' Inclination Towards Mutual Funds And Equity Shares In Selected Cities Of Uttar Pradesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.548-559, April-2019, Available :http://www.jetir.org/papers/JETIR1904983.pdf

"Empirical Analysis Of Investors' Inclination Towards Mutual Funds And Equity Shares In Selected Cities Of Uttar Pradesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp548-559, April-2019, Available at : http://www.jetir.org/papers/JETIR1904983.pdf