• Dr. Jafarulla

Over the years, modern technology has changed the consumers’ life by offering variety of resources and tools. Online shopping is a form of Ecommerce which allows a consumer to buy products directly from the seller through Internet. As a result, most of the people prefer online shopping due to impressive merits such as cheaper price, product comparison, commuting time savings, convenient etc. However, there are few disadvantages like delay in delivery, differed product description, damage, returning procedures, etc. which can be the causes of disloyalty towards the online shopping. Therefore, this study is to determine the level of awareness about online shopping and how it influences the buying behaviour of consumers in UAE.

"A STUDY ON CONSUMERS’ AWARENESS AND BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.82-88, April-2019, Available :http://www.jetir.org/papers/JETIR1904A11.pdf

"A STUDY ON CONSUMERS’ AWARENESS AND BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp82-88, April-2019, Available at : http://www.jetir.org/papers/JETIR1904A11.pdf