• Rajesh R. Desai
• Dr. Namrata N. Khatri

The focus of this paper is to evaluate the performance of affordable housing under Mukhya Mantri Gruh Yojana (MMGY) scheme. In this research, the Importance-Performance Analysis (IPA) grid was used to measure the performance of affordable housing from the beneficiaries’ perspective. A list of 54 facility criteria was identified from Surat Municipal Corporation (SMC) and each of the facility criteria was rated using a five point Likert scale. On a five point Likert scale, the survey enables the beneficiaries to rate the relative importance of the facility criteria, followed by another facility criteria performance of these facility criteria. The purpose of the survey is not only to measure the actual satisfaction level, but also to highlight important areas for improvements. The IPA, a two-dimensional grid, is broken into four categories like Concentrate Here, Keep up the Good Work, Low Priority, and Possible Overkill to enable each of the satisfaction to be plotted into the grid. It is a clear and powerful evaluation tool for the official of the affordable housing under MMGY to find out attributes that are doing well and attributes that need to be improved, which require action immediately. The results are useful in identifying areas for strategic focus to help official to improve certain area.

Importance-Performance Analysis Matrix, MMGY

"Importance Performance Analysis Matrix: An Empirical Study on Mukhya Mantri Gruh Yojana", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.273-278, April-2019, Available :http://www.jetir.org/papers/JETIR1904A44.pdf

"Importance Performance Analysis Matrix: An Empirical Study on Mukhya Mantri Gruh Yojana", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp273-278, April-2019, Available at : http://www.jetir.org/papers/JETIR1904A44.pdf