• G.Maria Delicia Helina

Traditionally, India has had a bank-dominated financial sector. Even so, there have always been NBFCs. As they are being financial intermediaries engaged in the activity of bringing the saving and the investing community together. In this role they are perceived to be playing a complimentary role to banks rather than competitors, as it is a known fact that majority of the population in the country do not yet have access to mainstream financial products and services including a bank account and therefore the country needs institutions beyond banks for reaching out in areas where banks presence may be lesser. Thus NBFCs especially those catering to the urban and rural poor namely NBFC-MFIs and Asset Finance Companies have a complimentary role in the financial inclusion agenda of the country. Further, some of the NBFCs have also carved niche business areas for them within the financial sector space and are also popular for providing customized products like of loans to finance the purchase of new and pre-owned passenger and commercial vehicles. This includes three wheelers, four wheelers, used and new cars. Executives are stationed at the showrooms of various passenger and commercial vehicle dealers. They are responsible for every stage of the loan, right from bringing in the customer, credit verification and loan origination to recovery of the loan. The NBFCs however is not a risk free finance offered to poor. Against this background, a need is felt to study the attitude and satisfaction of rural and urban borrowers under the NBFCs finance from Thoothukudi District. Further the results of the study revealed that basic demographic and socioeconomic factors does not have significant impact on consumers’ attitudes towards vehicle loans.

customers attitude,lending practice,complimentary role.

"CONSUMER PERCEPTION TOWARDS LOAN SCHEME OF SHRIRAM FINANCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.388-396, April-2019, Available :http://www.jetir.org/papers/JETIR1904A61.pdf

"CONSUMER PERCEPTION TOWARDS LOAN SCHEME OF SHRIRAM FINANCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp388-396, April-2019, Available at : http://www.jetir.org/papers/JETIR1904A61.pdf