• S.Santhana Kamala

In India, after independence, the government has shown keen interest in the establishment of a powerful automobile manufacturing industry in the country. Consumer purchasing decisions and buying behaviour are influenced by various factors including personal, social, and situational issues. The personal influences on consumers are important determinants of their needs and wants. Such factors as age, income, family status, and chosen lifestyle are strongly related to the types of products people buy and the specific brands they select This paper helps to focus the Socio Economic background of consumers using Four Wheelers in Thoothukudi District. The sample size of the study is Sixty respondents from Thoothukudi District. This study helps to analyse the consumer’s socio – economic status, Buying behaviour and Attitudes in Buying Four Wheelers using primary Data.

Consumer, Buying Behaviour, Socio Economic

"SOCIO ECONOMIC BACKGROUND OF CONSUMERS USING FOUR WHEELERS IN THOOTHUKUDI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.397-401, April-2019, Available :http://www.jetir.org/papers/JETIR1904A62.pdf

"SOCIO ECONOMIC BACKGROUND OF CONSUMERS USING FOUR WHEELERS IN THOOTHUKUDI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp397-401, April-2019, Available at : http://www.jetir.org/papers/JETIR1904A62.pdf