• Palvi Jearth
• Shikhil Munjal
• Dr. Gurcharan Singh

E-commerce in travel and tourism is growing day by day, which provide opportunity to this industry to groom and grow. Due to change in Information technology, e-commerce is emerged in this industry and companies are now heading toward e-business through website, internet and different online software. Online businesses like financial services, travel, entertainment, and groceries are all likely to grow. Forces influencing the distribution of global e-commerce and its forms include economic factors, political factors, cultural factors and supranational institutions. The growth of e-commerce is taking pace worldwide. This research paper shows the growth along with issues of electronic commerce(e-commerce) with regard to tourism industry. Customer utility and strong business models drive growth of e-commerce. The idea of growth and reasons of issues differs according to the countries, which have researched in this paper.

E-commerce, EDI,business-to-business (B2B), ICT, Foreign Tourist Arrivals (FTAs), Foreign Exchange Earnings (FEE).

"Effect of Electronic Commerce in Tourism Industry: A Study in Context of India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.426-433, April-2019, Available :http://www.jetir.org/papers/JETIR1904A66.pdf

"Effect of Electronic Commerce in Tourism Industry: A Study in Context of India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp426-433, April-2019, Available at : http://www.jetir.org/papers/JETIR1904A66.pdf