• Timira Shukla
• Nitin Kr Saxena

India has a great legacy and is acknowledged to be one of the oldest economies in the world. In modern era, India can achieve distinction if Brand India is built well. Building sustainable business environment and making India a production center of the world is a herculean task. Corruption, bureaucracy, delays in clearance of business proposals, poverty and poor work culture, political interventions, socio-economic barriers, tax reforms and regionalism are some of the hurdles. However, India is self-assured to take advantage of its strengths and overcome these hurdles so that it can answer the call to Make in India and promote Brand India. The present study is an attempt to understand the gap that exist among Indian and foreign nationals. Poverty, Terrorism and Corruption are the main factors leading to the tarnishing of Brand India. On the other hand IT and ITes sector is the most promising factor for building Brand India. Also, India is viewed as Tourist Destination The study provides a road map to build a prominent and successful Brand India.

"Brand India: Diverse Perceptions Unique Identity", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.441-452, April-2019, Available :http://www.jetir.org/papers/JETIR1904A68.pdf

"Brand India: Diverse Perceptions Unique Identity", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp441-452, April-2019, Available at : http://www.jetir.org/papers/JETIR1904A68.pdf