• Dr. Rajeshwari Malik

Today, more than a billion people are using smart phones and mobile applications. It is impacting every aspect of our daily lives. A research show that about 80% of the total time spends on Smartphone is spent on mobile apps. Globally consumers and businesses alike are using mobile apps for everyday activities, e.g. mobile banking, e-ticketing, weather report, m Commerce and the list goes on. As the modern version of the saying, ‘where there is a will, there is a way’ goes as ‘Where there is a need, there is an App’ and it’s true! There are literally millions of mobile apps now. There are apps for social networks, banking, travel, health, fitness, news, calendars, games, you name it, there is sure to be an app there for it. Following Moore's Law until 2014, an exponential rise was observed in the clock speeds of mobile processors and transfer capabilities of SoCs (System-on-Chip), leading to a boom in the mobile as well as semi-conductor industry. With the release of the first Nexus, Google quickly ascertained its flagship ideology and retained its position at the top of the food chain all over the world, but Apple led with its trademark products like the iPhone and iPad, already having established the Mac and Macbook as extremely reliable and performance-oriented gadgets in developed countries. This research paper is an attempt to study the consumer adoption behavior of the mobile apps , and relate it to the concept of product life cycle. The mobile app industry is very the dynamic, and apps are fighting for customer attention and retention.

Mobile Apps, Consumer Adoption Model, Product Life Cycle, Operating System, Business Environment, Innovation

"An Empirical Study on Adoption of Mobile Apps among Youth in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.472-482, April-2019, Available :http://www.jetir.org/papers/JETIR1904A71.pdf

"An Empirical Study on Adoption of Mobile Apps among Youth in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp472-482, April-2019, Available at : http://www.jetir.org/papers/JETIR1904A71.pdf