UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 4
April-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Unique Identifier

Published Paper ID:
JETIR1904A79


Registration ID:
206059

Page Number

531-534

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Title

“A STUDY OF BRAND AWARENESS AND BRAND PREFERENCES FOR SOAP & TOILETRIES PRODUCTS AMONG RURAL CUSTOMERS IN AMRAVATI REGION”

Abstract

There is a huge potential in the rural markets companies are trying to tap in rural areas because there is a tight competition in urban markets if we look the present situation of the rural consumer. In this research work efforts has been taken to analyze the behavior of rural consumer while purchasing toiletries items.

Key Words

Keywords- Rural consumer, brand reference, brand awareness, consumer behavior.

Cite This Article

"“A STUDY OF BRAND AWARENESS AND BRAND PREFERENCES FOR SOAP & TOILETRIES PRODUCTS AMONG RURAL CUSTOMERS IN AMRAVATI REGION”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.531-534, April-2019, Available :http://www.jetir.org/papers/JETIR1904A79.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"“A STUDY OF BRAND AWARENESS AND BRAND PREFERENCES FOR SOAP & TOILETRIES PRODUCTS AMONG RURAL CUSTOMERS IN AMRAVATI REGION”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp531-534, April-2019, Available at : http://www.jetir.org/papers/JETIR1904A79.pdf

Publication Details

Published Paper ID: JETIR1904A79
Registration ID: 206059
Published In: Volume 6 | Issue 4 | Year April-2019
DOI (Digital Object Identifier):
Page No: 531-534
Country: AMRAVATI, Maharashtra, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1904A79
Published Paper PDF: https://www.jetir.org/papers/JETIR1904A79

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