• Ms. Vaishali Rajendra Patil

In this era of millennial there is huge competition, there are many options available for customer to compare and choose for any financial needs. Without reaching to customer, without giving detail product information, various competitor products comparison, offering easy accessibility, clearly up front telling to customer what benefit customer is going by choosing our products customer will not attract to our products and hence digital marketing is one of powerful tool to showcase companies offerings, benefits and how you are best to choose at the same time you can reach to million users at one go. The objective of this research paper is to know the preferred mode of digital marketing used by financial institutes in 2017-18 and to identify benefits of using digital marketing financial institutes companies. Research methodology used in this paper is secondary data collected from journals, websites and research papers. Digital marketing techniques are helpful to financial institutions to increase their sales with less cost. Customers can get knowledge about financial products and services at any time 24hrs at any place without visiting place of financial institutions. Key words: Digital marketing, digital marketing techniques, financial products and services

Key words: Digital marketing, digital marketing techniques, financial products and services

"A Study of Digital Marketing Techniques used by financial institutes to promote Financial Products and services", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.612-615, April-2019, Available :http://www.jetir.org/papers/JETIR1904A89.pdf

"A Study of Digital Marketing Techniques used by financial institutes to promote Financial Products and services", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp612-615, April-2019, Available at : http://www.jetir.org/papers/JETIR1904A89.pdf