• Dr Sherry Abraham
• Dr. T. Anantha Krishnan

Abstract This study was conducted to analyse the changing guest profile in the tourism industry.Tourism industry is one of the most popular industries in India. To conduct the research, the challenges faced by the tourism sector to meet the expectations of generation Y and generation Z were analysed. Generation Y and generation Z have different expectations for their tour. Generation Y and generation Z both are likely to enjoy their tour with music, adventure activities, bourn fire, games, etc. The tourism agencies prepare an itinerary with almost all the activities that are to be performed by the generation Y and generation Z. It is certainlychallenging for the tourism industry to meet the expectations of both the generations. The generation Y and Z expect to do all the adventure-oriented things such as skiing, scuba diving, cliff jumping, river rafting, ski diving, etc. To conduct the study, a simple questionnaire was prepared for the respondents who belonged to generation Y and generation Z, and also, returned from a tour within past 0 to 15 days. They wereasked to rate their trip on a scale of 1 to 3 on the basis of meeting expectations, where 3 means extremely agree, 2 means do not know, and 1 means extremely disagree. The results showed that expectations of generation Y and generation Z are getting fulfilled. Most of the participants said that their experience was extremely good. The study concludes that the expectations of generation Y and generation Z are fulfilled by the tourism industry.

"A Study on Changing Guest Profile and the Challenges in Fulfilling Guest Expectations of Generation Y and Z", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.243-249, April-2019, Available :http://www.jetir.org/papers/JETIR1904B36.pdf

"A Study on Changing Guest Profile and the Challenges in Fulfilling Guest Expectations of Generation Y and Z", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp243-249, April-2019, Available at : http://www.jetir.org/papers/JETIR1904B36.pdf