• Jayant Gondane

Mobile phone is an excellent tool of not just communication but also making online transaction such as shopping, banking, bill payment, ticket reservation etc. The lot of research has been done on role of Information Communication Technology (ICT) on digital payment for online shopping or ecommerce but very limited research has been done to know the preference of customers about digital payment using mobile phone when they visit retailer (Brick and mortar business) for buying any commodity or product in their daily life. Consumers love shopping online, sure—but they also love brick-and-mortar stores, for different reasons. The falling prices of mobile phones and internet data have enabled the common man to afford mobiles with internet connection. After demonetization in India (8 Nov 2016), Indian government aggressively promoted cashless transaction. The Vision is to provide facility of seamless digital payment to all citizens of India in a convenient, easy, affordable, quick and secured manner. In line with this vision, the government, banks and private bodies have developed digital wallets and payment apps through which user can make payment to the retailer at Point of Sale. This paper aims to know whether customers prefer to pay using cash or mobile when they visit the retail store for buying any commodity. This study is conducted in Nagpur city (Maharashtra State) India.

Mobile Payment, Digital Wallets, Customer, brick-and-mortar stores.

"Impact of Mobile Phone Payment Technology on Customers of Physical Retail Store", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.55-66, April-2019, Available :http://www.jetir.org/papers/JETIR1904C09.pdf

"Impact of Mobile Phone Payment Technology on Customers of Physical Retail Store", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp55-66, April-2019, Available at : http://www.jetir.org/papers/JETIR1904C09.pdf