• J. Jerlin Rajan
• Dr. Deepa

Today is time of PCs, that make everything certainty on the planet. Without PCs, human can't live complex life and PCs are the most exceptional development campare to different advancements in the most recent decade. PCs buy choice procedure for the most part dependent on item factors and advertising factors. In this way, it is exceptionally critical for advertisers and producers to perceive the idea of purchaser purchasing conduct on PCs, with the goal that they can develop effective promoting techniques to build piece of the pie. Current examination intends to evaluate purchaser conduct and buy choice on PC buy and what are the principle viewpoints that control customer conduct for obtaining PCs. Absolutely 600 respondents who had their very own PCs were arbitrarily chosen from south Tamilnadu for the review. The inquiries pertinent to this investigation were found in two sections. Initial segment incorporates statistic characters and second part incorporates factors related with showcasing, item highlights and buy intensions. Information gathered from the respondents was examined through IBM SPSS 21 measurable bundle. Study presumes that fabricates and advertisers must be dependably be set up to verify their clients fulfillment and past their joy level.

consumer’s behavior, consumer decision making, personal computers.

"Impact of Product and market Factors on Consumer Behavior: A Study on Personal Computers Purchase", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.202-207, April-2019, Available :http://www.jetir.org/papers/JETIR1904C32.pdf

"Impact of Product and market Factors on Consumer Behavior: A Study on Personal Computers Purchase", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp202-207, April-2019, Available at : http://www.jetir.org/papers/JETIR1904C32.pdf