• Asifa Ishrat

This paper present that a well-developed and evolved insurance sector is needed for economic development of the country as it provides long-term funds for infrastructural development and the same time it strengthens the risk taking capacity. Life insurance is also now being regarded as a versatile financial planning tool in India. India being a country having a huge population of above1.37 billion people with only 20% of the insurable population in India possessing life insurance. No doubt that our country has a vast potential which has been left untapped till now. Therefore what this has led to is the flooding of the life insurance market with a number of private players which in collaboration with recognized foreign companies promise to deliver the best of services at the least price. But up to what extent they are successful to fulfill there commitment? This paper will try to highlight the core reason that why the percentage of insurable population is not increasing? Why the insurance companies are loosing trust of the public? Why the insurance companies are not able to convince the public towards the life insurance?

Life insurance, Population, integration, financial Management.

"ROLE OF FINANCIAL MANAGEMENT PRACTICES IN INSURANCE SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.410-425, April-2019, Available :http://www.jetir.org/papers/JETIR1904D55.pdf

"ROLE OF FINANCIAL MANAGEMENT PRACTICES IN INSURANCE SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp410-425, April-2019, Available at : http://www.jetir.org/papers/JETIR1904D55.pdf