• S.KRISHNAPRIYA

The retail industry has seen a tremendous growth in the size and market dominance of larger players, with greater store size, increased retail concentration, and utilization of a range of formats. The retail outlets of furniture and other home appliances gained importance in the modern era of globalization and technology, hence taken into consideration. The present study highlights the importance of perception, preference and satisfaction of a consumer to the retail showroom. As a frontrunner in the in the economy, the retail outlets have to investigate the influencers and problems in accessing the purchase with them. Analyzing the above and investigating the consequence of influencers and problems in perception, preference and satisfaction level may lead to make appropriate policies for the development of the showrooms.

KEYWORDS: Retail Industry, Retail Outlets and Retail Showroom.

"COLLIDING FACTORS OF PURCHASES AT RETAIL FURNITURE SHOWROOMS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.101-109, April-2019, Available :http://www.jetir.org/papers/JETIR1904E14.pdf

"COLLIDING FACTORS OF PURCHASES AT RETAIL FURNITURE SHOWROOMS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp101-109, April-2019, Available at : http://www.jetir.org/papers/JETIR1904E14.pdf