• Payal Choudhury

In this digital age, we all live our lives online. As a result of which companies everywhere are creating large storehouses of data on all of us. Social media apps have the most privacy issues because they are commonly used by almost everyone and many users think the social media apps are really secure and they post whatever they want to on these vulnerable platforms. But little do they know that whatever they upload or search is open for everyone to use. Women have been targeted everywhere, both in real and virtual world and their safety problem is always a topic of debate and discussion. The researcher has used qualitative focus group discussion method to find out the difference between usage of Facebook before and after the revelation of Cambridge Analytica scandal as well as to find if there is any difference in privacy related cyber threat between male and female Facebook users in India.

Privacy, social media, Facebook, women’s privacy, Cambridge Analytic

"IS IT POSSIBLE TO PROTECT YOUR PRIVACY ON SOCIAL MEDIA? NEWLY ACQUIRED FEAR IN YOUNG INDIAN WOMEN FACEBOOK USERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.148-153, April-2019, Available :http://www.jetir.org/papers/JETIR1904E22.pdf

"IS IT POSSIBLE TO PROTECT YOUR PRIVACY ON SOCIAL MEDIA? NEWLY ACQUIRED FEAR IN YOUNG INDIAN WOMEN FACEBOOK USERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp148-153, April-2019, Available at : http://www.jetir.org/papers/JETIR1904E22.pdf