• Madheen Ahmed
• Dr.GB.Karthikeyan

Pharmaceutical Companies are responsible for the current shift in the marketing strategies. Leading companies are using high-end development and not adaptive development, new innovation-based companies are going places and companies not doing innovation in products and processes are finding difficult, to compete with organizations adapting innovation. The pharmaceutical industry is highly complex. The technologies leading to drug Discovery and development are at the peak of human knowledge. The huge size of the companies and the complexities of their processes and technologies results in many organizational and management challenges. The development and management of the distribution system is highly costly. My study analyse the processes and outcomes of pharmaceutical companies. This article will present the selling process adopted by pharmaceutical companies.

Marketing strategies, Selling process, pharmaceutical company

"SELLING PROCESS ADOPTED BY THE PHARMACEUTICAL COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.300-311, April-2019, Available :http://www.jetir.org/papers/JETIR1904F51.pdf

"SELLING PROCESS ADOPTED BY THE PHARMACEUTICAL COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp300-311, April-2019, Available at : http://www.jetir.org/papers/JETIR1904F51.pdf