• SWARNA

The study of consumer perception towards online and offline (restaurants) food ordering service is very important to the marketers because it enables them to understand and predict the behaviour of the consumers towards the services.. It is concerned not only with the consumers but also with the restaurant owners who may find it to be profitable. The purpose of this study is to analyse the consumer perception and satisfaction levels towards the usage of “Online Food Ordering Applications” and the services provided by it. The data was predominantly compiled based on the structured questionnaire. Convenience sampling technique was used. Data was collected from primary and secondary sources. Chi-square test was used as statistical tool to analyse the data. Findings reveal that there is a positive response about towards the usage of Food Ordering Applications like Swiggy, Zomato, Uber Eats, Food Panda etcetera and avail its services. The people today have become more conscious towards their health that they order food from reputed restaurants. Technology has made life more convenient that with just a press of a button, the food arrives at your doorstep.

Consumer, Satisfaction, Online Food Ordering Services, Swiggy, Zomato, Uber Eats, Food Panda, Technology

"CONSUMERS PERSPECTIVE TOWARDS ONLINE AND OFFLINE (RESTAURANT) FOOD SERVICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.404-415, April-2019, Available :http://www.jetir.org/papers/JETIR1904F65.pdf

"CONSUMERS PERSPECTIVE TOWARDS ONLINE AND OFFLINE (RESTAURANT) FOOD SERVICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp404-415, April-2019, Available at : http://www.jetir.org/papers/JETIR1904F65.pdf