• G. SUMATHI
• Dr. A. Prabhakar

There are extent trends for the implementation of Electronic commerce or an extra marketing channel for selling products globally via the access of the internet. This is expected to influence the structure of the future cities and the conservation of natural resources. Electronic commerce draws on technologies, such as mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI) inventory management systems and automated data collection systems. The wide spread expansion of internet has set a prospect for the development of a new way of conducting business called E-commerce. E-commerce is the paper less exchange of business information and refers to internet shopping, online stock and bond transactions, the downloading and selling “soft merchandise and business-to-business transactions. E-commerce has been developed by high integration of transportation, infrastructures, information and communication technology. The rapid growth of the e-commerce is the basis of different positive as well as negative impacts on environment. This paper is the outcome of a review of various research studies carried out on e-commerce and basing on which it examines the importance, growth of e-commerce and also the factors influencing e-commerce in India were discussed.

Key words: E-commerce, Internet, Growth, opportunities.

"E-COMMERCE: GROWTH AND IMPORTANCE IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.516-523, April-2019, Available :http://www.jetir.org/papers/JETIR1904F82.pdf

"E-COMMERCE: GROWTH AND IMPORTANCE IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp516-523, April-2019, Available at : http://www.jetir.org/papers/JETIR1904F82.pdf