• SANGEETHA.R

In this Disruptive Marketing Era, Managers today are under excessive pressure to ascertain factors motivating customers’ attitudes and behavior that can serve a basis of competitive advantage.The human brain is the central organ of the human nervous system.Neurons is the basic units of the nervous system and its most important part is the brain.The brain is physiologically affected by several advertising and marketing strategies.Neuromarketing is a marketable message that applies neuropsychology to marketing research and consumer behavior. The purpose of this paper is to identify how Neuromarketing as a technique has been emerging in the Marketing Context.

Neuro marketing, Neuroscientific Tools,Neuromarketing Technique ,

"NEURO MARKETING TECHNIQUES IN MODERN CONTEMPORARY ERA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.540-548, April-2019, Available :http://www.jetir.org/papers/JETIR1904F86.pdf

"NEURO MARKETING TECHNIQUES IN MODERN CONTEMPORARY ERA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp540-548, April-2019, Available at : http://www.jetir.org/papers/JETIR1904F86.pdf