• Ms.Ceemala Chandana
• Dr.U.padmavathi

Decision making can be defined as the process of choosing a particular alternative from many alternatives. Stock investing decisions by individual investors are usually based on their personal factors such as age, education, income and investment portfolios and others. Stock investing decisions can be defined as the process of choosing a particular alternative of evaluating a number of alternatives. It is a complicated multi step process involving analysis of various personal, technical and situational factor. Where Investment includes their short term investment and long term investment. Where investors would like to invest on stock market to convert their situations into profits. There are no exceptions in the case of making decisions in the stock market either. Taking investment decisions is the most crucial challenge faced by investors. Some personal factors are age, education, income etc. on the technical side, investment decisions can be derived from various models of finance, for example the capital asset pricing model (CAPM). Decisions should not be reached without considering situational factors that take into account the environment, the market psychology in other words. Investors can educate themselves about the various biases they are likely to exhibit and then take steps towards avoiding it thus improving their effectiveness. Some common mistakes made by investors are selling too soon while booking profits, holding too long while facing losses, buying overpriced stocks based on market sentiments and positive evaluation by all an sundry.

Decision making, investment decisions, capital asset pricing model, market psychology, investment experience , individual investors.

"A STUDY ON STOCK MARKET VOLATILITY OF INDIVIDUAL INVESTORS AND THEIR INVESTMENT DECISION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.4-7, April-2019, Available :http://www.jetir.org/papers/JETIR1904H02.pdf

"A STUDY ON STOCK MARKET VOLATILITY OF INDIVIDUAL INVESTORS AND THEIR INVESTMENT DECISION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp4-7, April-2019, Available at : http://www.jetir.org/papers/JETIR1904H02.pdf