• MONIKA

In present Global scenario environmental issues plays a vital role in today’s competitive business environment. In this type of competitive business world environmentally sustainable development has become a key issue. Green Marketing belongs to the process of selling products and services based on their eco friendly nature. In today’s environmentally conscious world the word “GREEN” has become a common word. Green causes are increasingly popular with public making green marketing good for pubic relation and sales. Green Marketing has been defined by AMA as “the study of the positive and negative aspect of marketing activities on pollution, energy depletion and non-energy resources depletion”.

Green Marketing, Green Consumer, Eco Friendly techniques, Green Product

"CONCEPTUAL STUDY OF GREEN MARKETING IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.535-542, April-2019, Available :http://www.jetir.org/papers/JETIR1904H88.pdf

"CONCEPTUAL STUDY OF GREEN MARKETING IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp535-542, April-2019, Available at : http://www.jetir.org/papers/JETIR1904H88.pdf