• Swetha Sajan
• Chikku Rajan Pillai

Abstract: Digitization has made a huge impact on the banking sectors, which lead to the birth of the payment banks. Customers are now trying to go cashless than the traditional methods, penetration of the mobile and the internet in the customers make them to adopt the new banking services. The payment banks are making their services available in each corner to build their particular brand in customers mind. The customers now become more quality sensitive than price sensitive. They expect better service from their service providers. The payment bank players are attracting the customers by giving more and more offers to the customer.

"AN ANALYTICAL STUDY OF CUSTOMER SATISFACTION TOWARDS PAYMENT BANKS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.581-588, April-2019, Available :http://www.jetir.org/papers/JETIR1904H95.pdf

"AN ANALYTICAL STUDY OF CUSTOMER SATISFACTION TOWARDS PAYMENT BANKS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp581-588, April-2019, Available at : http://www.jetir.org/papers/JETIR1904H95.pdf