• MOHSIN KHAN
• MOHD YOUSUF JAVED

Purpose- This study reviews the research work that has been carried out in the field of consumer behaviour and green products during past years. This paper tracks and reviews research work published in leading academic journals during the above-mentioned period. It then reviews it from a paradigmatic and methodological approach. Design/ methodology/ approach- The study analyses the selected contributions from the perspective of consumer behaviour and green products. And further compares various studies on the basis of article type, methodologies, and research designs used in them. Using relational analysis approach recurrent themes are identified and research clusters are formed. Findings- From the analysis of literature available, we came to understand that green products market is in its booming phase in India and there is a need for understanding the behaviour of consumers towards the acceptance of this field.. Keywords- consumer behaviour, green products, sustainability, environmental concern, organic products

"Review of Factors affecting Consumer Buying Behavior towards Green Products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.356-359, April-2019, Available :http://www.jetir.org/papers/JETIR1904I60.pdf

"Review of Factors affecting Consumer Buying Behavior towards Green Products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp356-359, April-2019, Available at : http://www.jetir.org/papers/JETIR1904I60.pdf