• Prabeena K.P
• M.Bhuvaneswary

ROLE OF E-COMMERCE IN INDIAN BANKING SECTOR Prabeena K.P, Mphil Scholar, Department of Commerce, Sree Narayana Guru College, chavadi, Coimbatore. Prabeenakp90@gmail.com , Contact No. 9995934480 Abstract Over the last ten years the way of buying and selling of goods and services has been changed by the internet. E-Commerce is transforming the shopping experience of Indian customers. The introduction of electronic data interchange spreads in to producers, retailers traders, stock market to operations and travel reservations etc., which resulted in a higher growth of the economy. The term “E-Commerce” means doing online business with the help of computers, fax, telephone. In 1972, the term was firstly used by IBM. The first transactions was carried out between the European Union and the USA. In 1995, the introduction of internet market the beginning of E-Commerce in our Country. E-Banking has become popular because of its convenience and flexibility, and also transaction related benefits like speed, efficiency, accessibility etc.,. The greatest advantage of E- commerce is that it connects people within a very short span of time from any part of the world. Allow people to enjoy, access products, services, information and other people which otherwise would not be so easily available to them. Banks are the back bone of every country's economy and help in speedy transactions which were not possible before the introduction of E-commerce. In this paper shows the role of Indian banking sector through E-commerce.

E-Commerce , E-Banking

"ROLE OF E-COMMERCE IN INDIAN BANKING SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.554-558, April-2019, Available :http://www.jetir.org/papers/JETIR1904I91.pdf

"ROLE OF E-COMMERCE IN INDIAN BANKING SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp554-558, April-2019, Available at : http://www.jetir.org/papers/JETIR1904I91.pdf