• Peeyush Ranga
• Dr. Dharamveer Narwal

The study is done with the purpose to identify that the perception of the customers of Insurance industry is impacted by the demographics on or not. This study was conducted in the state of Haryana and the sample size drawn was 1100. This sample was representing three segments of customers. This segmentation was done on the basis of occupation and annual income. This paper has used EFA and ANOVA technique to analyse the collected data. A set of 33 variable formed questionnaires was used for the data collection and was later analysed. The results showed that there is no significant difference in the perception of people regardless of their demographics. There were a few points of difference though but not much variation was found. That is because every customer is important this has been understood by the companies. The companies have started to treat each customer in the same manner and all facilities are being provided to each customer in the similar manner.

Insurance, Public and Private sector, ANOVA, Factor Analysis and Reliability

"Impact of demographics on the perception service quality", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.296-308, April-2019, Available :http://www.jetir.org/papers/JETIR1904J39.pdf

"Impact of demographics on the perception service quality", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp296-308, April-2019, Available at : http://www.jetir.org/papers/JETIR1904J39.pdf