• Sujisha A.S.
• Dr.Biju T.

ABSTRACT In a short space of time, internet retailing or e-tailing has firmly established itself as a viable alternative to store based shopping. The Online Retail is a rich segment waiting to be exploited. Internet is a potent medium that can serve as a unique platform for the growth of retail brands globally. The current web-based models for e-tailing are part of evolving phase preceding an era of rapid transformation, challenge, and opportunity in global retail market. E –tailing is witnessing a revolution with challenges. To be a competitive e-tailer it required a lot of market research, which is the one of the most important thing e-tailers are not giving proper attention. This paper attempts to provide a picture on importance of online market research in e-tailing and its different dimensions.

"A Paper On Role of Online Market Research in E-tailing with Special Reference to Social Media Monitoring", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.336-344, April-2019, Available :http://www.jetir.org/papers/JETIR1904J43.pdf

"A Paper On Role of Online Market Research in E-tailing with Special Reference to Social Media Monitoring", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp336-344, April-2019, Available at : http://www.jetir.org/papers/JETIR1904J43.pdf