• Neha Wadhawan
• Dr. Amit Seth

There are lot of studies on online purchasing behavior of consumers and these studies can produce vast benefiting database to sellers, which can further facilitate them to generate huge profits, better understanding and lending better buying experiences to consumers also. Parents plays a very significant role in buying of a product. This demographic factor has common and universal characteristics all over the world, regardless of which culture or time zone the person belongs to. With reference to the same, researcher has tried to study and investigate on the different aspects of buying behavior of parents with reference to differences in gender.

Buying behavior, Gender differences, online purchasing etc

"Understanding the buying behaviour of parents: A study with respect to purchasing of baby care products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.393-399, April-2019, Available :http://www.jetir.org/papers/JETIR1904J52.pdf

"Understanding the buying behaviour of parents: A study with respect to purchasing of baby care products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp393-399, April-2019, Available at : http://www.jetir.org/papers/JETIR1904J52.pdf