• Shubhangi Goel
• Dr. Rajesh Singh

Online life has changed method for advertising by the method for collaboration among organizations and purchasers. Internet also helps the companies to get connected with their target audiences and also promote their products and businesses. Nowadays the customers are also actively using social media platform and increase their networking for seeking relevant information and data. They are also making themselves distant from traditional media. People can share their insight, feelings, and encounters with one other because of the online interpersonal organizations gave includes and may affect individuals' conduct regarding correspondence and acquiring. As a result many companies have their pages on these platforms which they use to provide relevant information regarding their products and services. The customers feedback also helps them to add on to the features of the product. The viable utilization of internet based life has turned out to be fundamental piece of making and keeping up a competitive preferred standpoint. This paper is an endeavour to inspect the degree of online networking in settling on/impacting purchasing choice of customers. It likewise gives another arrangement of customer's reaction towards Social Media advertisements as for Purchase Intention. This examination depends on essential information gathered through questionnaire.

Social Media, Advertisement, Purchase Intention, Consumer Behaviour

"A Study on Influence of Social Media Advertising On Consumer Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.77-86, April-2019, Available :http://www.jetir.org/papers/JETIR1904K13.pdf

"A Study on Influence of Social Media Advertising On Consumer Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp77-86, April-2019, Available at : http://www.jetir.org/papers/JETIR1904K13.pdf