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April-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
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UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1904L16
Registration ID:
207355
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Title
STRATEGIC ALIGNMENT BETWEEN INFORMATION SYSTEMS AND MARKETING: ROLE OF EMPLOYEE INVOLVEMENT
Abstract
The aim of this paper is to conceptualize employee involvement’s influence on the Marketing –IT alignment in organisations. This paper proposes perceived communications on Marketing-IT strategies to employees, perceived employee commitment to Marketing – IT strategies and perceived knowledge on Marketing – IT strategies. This paper highlights the lack of empirical research by investigating whether employee involvement would improve an organisation’s Marketing-IT alignment.
Key Words
Information systems; Marketing, Employee involvement, Strategic alignment
Cite This Article
"STRATEGIC ALIGNMENT BETWEEN INFORMATION SYSTEMS AND MARKETING: ROLE OF EMPLOYEE INVOLVEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.134-144, April-2019, Available :http://www.jetir.org/papers/JETIR1904L16.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"STRATEGIC ALIGNMENT BETWEEN INFORMATION SYSTEMS AND MARKETING: ROLE OF EMPLOYEE INVOLVEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp134-144, April-2019, Available at : http://www.jetir.org/papers/JETIR1904L16.pdf
Publication Details
Published Paper ID: JETIR1904L16
Registration ID: 207355
Published In: Volume 6 | Issue 4 | Year April-2019
Page No: 134-144
Country: Hyderabad, Telangana, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1904L16
Published Paper PDF: https://www.jetir.org/papers/JETIR1904L16
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