• M.SHAILENDRA DHANAYA
• Dr.K.Shunmugasundaram

ABSTRACT Customer self-complacency and services have gained greater importance in modern days. This purpose of study is to identify the customers high points and self-complacency towards selected supermarkets in Coimbatore City. For this purpose six hundred respondents were selected and used convenient random sampling. A structured questionnaire was administered to the respondents and the primary data was collected. The secondary data was collected through various sources like magazines, journals, company records etc. Analysis and interpretation was made through dimensionality of the multi-scale items (factor analysis). Two tests namely, Kaiser-Meyer-Olkin Measure of Sampling Adequacy (KMO) and Bartlett’s Test of Sphericity had been applied to test whether the relationship among the variables were significant or not. Based on the analysis made this study was concluded that supermarket that has a successful customer self-complacency programme and retains its customers for a long period which significantly increases revenue to the market.

Keywords : Customer self-complacency, High points, Convenient Sampling, Retains customers.

"A Study On Customers High Points And Self -Complacency Towards Selected Supermarkets In Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 4, page no.180-184, April-2019, Available :http://www.jetir.org/papers/JETIR1904L22.pdf

"A Study On Customers High Points And Self -Complacency Towards Selected Supermarkets In Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 4, page no. pp180-184, April-2019, Available at : http://www.jetir.org/papers/JETIR1904L22.pdf